WARAHA KESSA, STORIES OF HOPE IN COLLABORATION WITH BAHEYA FOUNDATION AND NOVARTIS EGYPT

To mark breast cancer awareness month, we were asked by Novartis to create an innovative campaign that would create impact, helping change the narrative on breast cancer and destigmatize diagnosis. We created the campaign concept from conceptualization to the final award ceremony, implementing every step of the way. We reached out to stakeholders including community organizations like Alwan w Awtar, and a host of Egypt’s best- known designers like Okhtein and Temraza, bringing them on board as campaign collaborators. We reached out to breast cancer champions, and produced a video featuring each one’s story of triumph over adversity.