top of page
WARAHA KESSA, STORIES OF HOPE IN COLLABORATION WITH BAHEYA FOUNDATION AND NOVARTIS EGYPT
The Challenge
To mark breast cancer awareness month, we were asked by Novartis to create an innovative campaign that would create impact, helping change the narrative on breast cancer and destigmatize diagnosis.
The Solution
We created the campaign concept from conceptualization to the final award ceremony, implementing every step of the way. We reached out to stakeholders including community organizations like Alwan w Awtar, and a host of Egypt’s best- known designers like Okhtein and Temraza, bringing them on board as campaign collaborators. We reached out to breast cancer champions, and produced a video featuring each one’s story of triumph over adversity.
Impact
-
•121 online and print news stories, as well as 3 TV reports
-
•441 social media, influencer and celebrity posts and stories
-
•Overall Campaign Reach exceeding 549.5 million impressions
-
•Video reach of 10.5M
-
•AVE of EGP 20.9 million, PR value of EGP 74.4 million
bottom of page