SERVIER - INVESTING IN EGYPT

Servier Egypt, a key player in the country’s pharmaceutical sector, was marking a historic milestone - 70 years globally, 50 years in Egypt, and 30 years of local production. Beyond a celebration, this was a moment to reaffirm the company’s leadership in localized pharmaceutical manufacturing, innovation, and patient access.

With a new state-of-the-art production line and a flagship health access initiative (ACT for Children) launching alongside the Jubilee, the event carried significant industry and governmental weight. It needed precise messaging, seamless execution, and extensive media engagement to secure the visibility it deserved.

The Plan

A strategic communications blueprint for maximum impact.

Narrative building and positioning Servier Egypt as a healthcare leader

Message development: Worked closely with Servier Egypt’s leadership to define key themes - innovation, local impact, and regional expansion - for the Jubilee and beyond.
Bilingual messaging: Ensured all communications resonated across Arabic and English media landscapes.
Pre-event media engagement: Provided journalists with tailored briefing materials to enhance coverage accuracy and depth.
Press release: Crafted compelling Arabic and English announcements.
MC script: Wrote and fine-tuned the high-profile MC’s script to ensure a seamless flow of events.
Media and ministerial invitations: Curated invites to ensure the right stakeholders were present.

Impact

Unmatched visibility and positioning for Servier Egypt

88 online & print stories generated
20+ top-tier journalists in attendance
AVE of EGP 3,156,000