PROJECT REVIVAL - BRINGING EGYPT'S ANCIENT HERITAGE TO LIFE
At Vantage Communications, we take pride in delivering high-impact, multi-channel campaigns that seamlessly blend technology, storytelling, and media engagement.
Our work on Meta’s Project Revival showcased our ability to amplify innovation driven initiatives, ensuring widespread visibility, strategic media positioning, and public engagement at scale.
The Challenge
Project Revival was a first-of-its-kind AR collaboration in Egypt between Meta and the Ministry of Tourism, using Spark AR technology to restore and reimagine iconic sculptures at the Egyptian Museum in Tahrir and the National Museum of Egyptian Civilization (NMEC). The goal was to demonstrate the transformative power of immersive technologies, bridging the gap between historical preservation and modern digital experiences.
For the campaign to truly resonate, it required a well-structured communications approach - one that would effectively position Meta as a pioneer in immersive education, generate high-impact media coverage, and drive organic audience engagement across traditional and digital platforms.
Vantage Communications was able to turn Project Revival into a movement that redefined how people experience history through technology.
The Execution
Vantage Communications led an integrated PR and communications strategy to ensure Project Revival made a lasting impact:
Impact
Project Revival became one of the most successful immersive technology campaigns in Egypt, setting a new benchmark for public-private sector collaborations in digital heritage preservation.
• Media impact: The campaign generated 100+ news articles across print and digital, with front-page coverage in major Egyptian publications.
• Global and regional reach: The story transcended local media, gaining traction in Bloomberg, Reuters, and Al Arabiya, with a combined audience exceeding 600 million.
• Social media: 70+ social media posts and stories from top outlets, including Bloomberg Al Sharq, Al Arabiya, and Youm7, reaching an online followership base of 133 million.
• Prime-time broadcast coverage: 8 TV interviews secured for key Meta spokespeople, aired on MBC Masr, Bloomberg, Extra News, and Al Arabiya, ensuring maximum visibility during peak slots.