‘WE CAN, I CAN’ CELEBRATING HOPE ON WORLD CANCER DAY
World Cancer Day is a great platform to stand with and for cancer patients, and to demonstrate healthcare companies’ commitment to improve patients’ lives.
The Challenge
Building a cancer narrative infused with positivity and hope by engaging a wider community outside of the medical and patient spheres to celebrate significant advancements in cancer treatment.
The Solution
To expand hope for the cancer narrative among the general public, Vantage organized a milestone collaboration with Harley Davidson launching the first National Cancer Awareness Ride supported by Novartis. In partnership with the country’s top sporting and social clubs, including Al Ahly Club, we created spin-off activities including a touring bus and breakfast meets engaging wider audience segments. This was supported by tailored media engagement opportunities to amplify the impact.
Impact
Our narrative was covered by +100 key media outlets reaching an audience of +50 million and engaging with a digital audience of +100,000.