M SQUARED - A RESOUNDING LAUNCH FOR 31WEST
A resounding media launch for M squared’s
flagship project 31WEST
The Challenge
Despite being an established real estate developer with a strong portfolio, M squared had never implemented a strategic media outreach initiative. As a result, the company was not recognized among peers, regulators, the wider public, and most importantly potential clients as a leading developer with tremendous financial and industry backing, as well as a substantial portfolio underlining its success.
This lack of awareness presented a challenge that left unaddressed, would potentially undermine the impact of the company’s imminent launch of 31WEST, a key project marking its strong entry into a new crucial segment.
The Execution
A strong narrative coupled with exceptional delivery
Defining M squared’s brand identity, shaping the 31WEST narrative & developing the content
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Key messaging workshop: Conducted in-depth sessions with leadership to align on brand positioning and project differentiation.
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Media briefing dry run: Led a half-day session focused on preparing spokespersons for seamless delivery of speeches and management of press interactions, ensuring clarity, consistency, and confidence.
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Press conference choreography: In-depth planning of the event, ensuring speakers had complete clarity and control of the day’s progress to achieve the precise outcome we aimed for.
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Speeches for all M squared spokespersons to ensure impactful delivery.
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Press release: Crafted compelling Arabic and English announcements.
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Corporate profiles: Developed engaging narratives for M squared and 31WEST.
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Spokesperson bios: Tailored to highlight key expertise and vision.
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Social media support: Assisted in crafting LinkedIn captions and key promotional posts.
Impact
The event positioned M squared as a serious player in Egypt’s real estate market, establishing strong media relationships and ensuring that 31WEST received the visibility it deserved.
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40+ top-tier journalists in attendance
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69 online and print stories generated
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AVE of EGP 2,345,000